0calls today
0calls this month
0leads this month
0confirmed bookings this month
Start here every morning

Today

Tick through the recurring tasks and the studio opening walk. Ticks stamp today's date and reset themselves tomorrow morning.

Recurring daily tasks

Small daily habits that keep the business moving. Ticks reset each morning.

Today's focus

Leads, bookings and sales move revenue. Nothing else comes first.

Weekly tasks

The weekly action plan. Ticks reset every Monday morning.

Monthly tasks

Month end and month start rhythm. Ticks reset on the 1st.

Client tasks

The client jobs on your plate: galleries to send, orders to chase, thank-yous to write. These stay until you delete them.

Education tasks

Courses, tutorials and skills on your learning list. These stay until you delete them.

Studio opening walk

Condensed from the daily opening checklist. Open an area, tick as you go.

Daily time tracker

Your day in quarter hours. Jot what each block went on; each morning the old sheet files itself under Past days.
Open today's tracker
The whole business at a glance

Dashboard

Everything here calculates itself from the call logs, the lead tracker and the campaign inputs. Review it every Monday morning.

0
Leads this month
0
Confirmed bookings
0%
Lead to booking
0
Sessions shot
£0
Revenue this month
£0
Real revenue after costs
£0
Ad spend
£0
Net after ad spend

Campaign results this month

Calculated from the campaign inputs and the sales list on the Numbers page. Figures recalculate automatically.
£0
Total ad spend
0
Total leads
0
Total bookings
0
Orders
£0
Cost per lead
£0
Cost per booking
£0
Cost per order
0%
Booking rate
0%
Lead to discovery call
Conversation rate
£0
Total sales revenue
£0
Real revenue after COGS
£0
Average order
0x
ROAS
£0
80% sales threshold

Default operating targets

The working month at a glance. Click any value to edit.
100
Leads / month
25 to 30
Bookings / month
5
Calls / day
100
DMs / week

Progress against your targets

Targets are editable on the right of each line. Bars fill from this month's live numbers.

Funnel split this month

leads / bookings / conversion0 / 0 / 0%
leads / bookings / conversion0 / 0 / 0%
average artwork sale£0
average artwork sale£0
Discovery calls this week / bookings0 / 0

Year to date

Leads0
Bookings0
Sessions shot0
Revenue£0
Average artwork sale£0
Revenue vs annual pace0%

Data tools

Housekeeping for your data. Every clear asks for confirmation first, and Back up downloads a safety copy you can restore from at any time.
Clear selected leads removes only the rows ticked in the Leads table. Clear all lead names blanks the name column but keeps every other detail. Reset this month removes this month's rows from the lead tracker and the call logs and clears today's taps and the campaign inputs, keeping all earlier months. Reset everything returns the whole app to its clean starting state.
Discovery and outbound

Calls

Log every dial, run the live script, and capture photographer notes. The weekly stats calculate themselves from the log.

0
Calls this week
0
Discovery calls
0
Bookings
0%
Discovery conversion
Bookings from discovery calls

Tap each time you dial

Counts save as you tap and flow straight into your call logs. Discovery calls and VM / text are outcomes of calls already tapped above, so they do not add to your call totals.
Outbound calls
Inbound and results
Outcomes

Call logs

One row per day, filled in live as you tap on Today's calls. Add a past day by hand if you need to. Conversion is bookings divided by discovery calls.
Key: NL new leads · FU follow up · EX excitement · CL client for life · DC discovery calls · VM voicemail or text · NI new inquiry · RM return message · Conv% is bookings divided by discovery calls
Click any script text to edit it. Each funnel keeps its own saved wording, so one never overwrites the other.
1 · Opening
Goal: introduce yourself and set a warm, confident tone
Say this
Write your opening here: who you are, which studio you are calling from, and why you are calling. End with an easy question that gets the conversation moving.
2 · Discover
Goal: understand why they enquired and what they want from the experience
Ask
Write the questions that uncover why now, what they are hoping for, and what matters most to them.
3 · Present and quote
Goal: describe the experience, connect it to their reasons, and quote clearly
Say this
Describe what the experience includes, connect it back to their reasons, then quote your anchor price with confidence and ask how that sounds.
4 · Ask for the booking
Goal: offer dates and take the deposit or session fee on the call
Booking close
Offer two concrete dates, explain the deposit or session fee, and take payment while you are on the phone.
5 · Confirm and next steps
Goal: they hang up knowing exactly what happens next
Say this
Confirm the date, what to bring, how to prepare, and how they can reach you with questions.
Voicemail script
Leave this message
Write your voicemail: who you are, why you are calling, when you will try again, and your number, said twice.

Live capture

Fill this in as they talk. Save it when the call ends; every saved capture waits in the dropdown below.

Objection handling

Write your own response under each objection. Click a heading or a response to edit it, and add a card for every objection you hear. The principle that never changes: add value rather than discounting.

Photographer notes

Capture the emotional brief from the discovery call. Bring this into hair and makeup and the shoot.

Emotion 1

Emotion 2

Partner or other decision maker

Pipeline

Leads

Everyone who has enquired, in one table. The panels below work out which funnel converts best, what people spend, and how close you are to your sessions target.

0
Leads this month
0
Confirmed bookings
0%
Conversion
Lead to booking
£0
Average artwork sale
From your sales list
£0
Revenue this month
Deposits + real sales this month

Lead tracker

Conversion by funnel

leads / bookings / conversion0 / 0 / 0%
leads / bookings / conversion0 / 0 / 0%
average artwork sale£0
average artwork sale£0

Sale distribution

Under £4000
£400 to £8990
£900 to £1,4990
£1,500 and above0
Sessions shot this month0 / 20
Money and marketing maths

Numbers

Type in each month's campaign figures, log every sale, and use the planners to set budgets and goals. Review every Monday.

Monthly campaign inputs

The month's figures in one place. Leads, discovery calls and bookings can fill themselves from your own data; type the ad spend, orders and sales revenue. Every result below works itself out.
£0
Total ad spend
0
Total leads
0
Total bookings
0
Orders
£0
Cost per lead
£0
Cost per booking
Benchmark near £100
£0
Cost per order
0%
Booking rate
Benchmark 50%+
0%
Lead to discovery call
Conversation rate
£0
Total sales revenue
£0
Real revenue after COGS
£0
Average order
0x
ROAS
Return on ad spend
£0
80% sales threshold

Campaign history

One row per month, so past campaigns are never lost. Press Archive to file the current inputs; Reset this month files them automatically first.

Suggested benchmarks

The stage by stage funnel to aim for. Click any name, number or note to make it yours.

Monthly sales list

Add every sale. The running total and the 80% line show where the month's money really came from.
80% of total sales£0
The small number of clients above this line account for most of the month. Those are the clients your marketing should speak to.

funnel

Monthly spend£0
Leads per month0
Bookings per month0
Monthly revenue£0

funnel

Monthly spend£0
Leads per month0
Bookings per month0
Monthly revenue£0

Combined projection

0
Total bookings
£0
Total ad spend
£0
Projected revenue
0x
ROAS
0
Sessions still needed
Against the sessions target

Your monthly model

What to aim for in a single month. Play with the numbers and the projection follows.

Revenue model

Interactive calculator

Monthly revenue is roughly (ad spend divided by cost per lead) x conversion x average sale. Change any number and the projection below follows instantly.
Monthly projection
0
Leads
0
Bookings
£0
Gross revenue
£0
After ad spend

Your yearly goal plan

The whole year worked back from your owner's pay goal. These are annual figures, not monthly.

Step 1 · Your numbers

Core business numbers

Start with your owner's pay goal, then fill in your averages. Every card below works back from this to show what you need.
Step 2 · The payoff of a higher sale

Current vs goal AOV

Both columns hit the same revenue target from Step 1. The left shows the grind at today's average order value; the right shows how much lighter the load gets at your goal, fewer sales, bookings and leads for the same money.
At your CURRENT order value
Sales needed0
Bookings needed0
Leads needed0
At your GOAL order value
Sales needed0
Bookings needed0
Leads needed0
Step 3 · What the goal demands

Sales, bookings, leads and budget

Based on your goal owner's pay: the sales, bookings, leads and marketing budget needed to meet it, at your goal average order value.
Total revenue needed (per year)£0
Real revenue after COGS£0
Goal sales required0
Goal bookings required0
Goal leads required0
Marketing budget target£0
Budget per lead indicator£0
Step 4 · Where the money goes

Profit First allocation

How the real revenue behind your goal owner's pay splits into pots. Edit to rebalance, the total check keeps you honest.
Allocation total0%

Monthly planning tools

Back to the month: reverse-engineer a budget and see how the average sale moves revenue.

Booking target planner

Reverse engineer the budget needed to hit booking targets.

Average sale sensitivity

Bookings stay fixed so you can isolate the effect of raising the average sale.

Positioning model

Volume model: 25 to 30 bookings at £800 to £1,200£20k to £36k
Premium hybrid: 18 to 24 bookings at £1,200 to £2,000. Often the strongest balance£21.6k to £48k
High end boutique: 10 to 18 bookings at £2,500 to £4,000. Fewer clients, stronger pre qualification£25k to £72k
Reality check: as average sale rises, bookings usually fall. Use the calculator for the maths and this table for the positioning picture.
Shoot day and design consultation

Sessions

Your shoot day checklist, the design consultation steps, and how accurately you shoot to brief.

Upcoming sessions

Everything booked in, soonest first. When the shoot happens, press Mark as shot and the sessions counter at the top updates.

Shoot day checklist

Tick per session. Reset when the day is done.

The Design Consultation Steps

The full consultation flow in order. Every line is editable, correct any step so it reads exactly as you run it. Ticks reset with the button for the next consultation.

Photographer accuracy tracker

Shoot to brief. The love ratio and sale per image work themselves out from what you type in.
Vision, goals and implementation

Planning

Your five year vision, the ten goals that matter, the quarter you are in, and a calculator that ranks project ideas by the money they should bring.

Five year vision
Your five year vision in one line

Where is the business in five years? Revenue, team, time away, and what freedom looks like for you. Click to write it.

Ten key goals

Yearly business targets

Main projects this quarter

Weekly goals

Action checklist

The groundwork, grouped by theme. Click a section title to rename it; focus only on what moves revenue: leads, bookings, sales.

Implementation calculator

Give each idea a money value and rank them. The running total adds up as you go; log the date each one goes live.
The single source of truth

Reference

Your pricing, ideal clients, marketing, client journey, brand voice, policies and reading list. Click any text to change it; this page is the single source of truth.

Every name and price on this page is yours: click any of them and type. The setup wizard fills in your session fee and anchor to start you off.
Phone anchor, quote this first
Your anchor collection

Describe your anchor collection here. Lead with it on every enquiry call, quote it with confidence, and give the client space to respond. Never start low and never mention a price floor.

Session

Session fee non refundable, includes the shoot and the design consultatione.g. £200
Booking deposit refundable, credited towards the ordere.g. £50
Mini session shorter session for gifts and occasionse.g. £75

Collections

Collection one, your anchor name it and list what it includese.g. £1,500
Collection two the step up from your anchore.g. £2,000
Collection three the full experiencee.g. £3,000

Wall art

Single statement piece 16x24e.g. £900
Duo sete.g. £1,600
Trio sete.g. £2,200
Gallery wall of foure.g. £2,800
Gallery wall of sixe.g. £3,600
Grand statement piecee.g. £4,000
Full gallery walle.g. £4,800

Payment plans

Collections can be spread over up to six months as a convenience, never as a rescue. Set your administration fee and your minimum monthly amount here, and release artwork only when paid in full.

Campaign calendar

The year at a glance. The current month is highlighted, add or edit campaigns inside any month.

Marketing avenues

A tick list for every channel you work. Click a section title to rename it, and add a card for any avenue of your own.

Booking and cancellation

Studio and finance priorities

Client journey

Every step a client walks, from first enquiry to referral. Click a stage title to rename it, tick the touchpoints as you build them, and add the steps you actually run.

How we sound

Your brand voice in your own words: the tone, the feeling, the person your copy sounds like. Click to write it.

Describe how your studio sounds when it speaks: warm or bold, playful or refined, the words a happy client would use about you. Every caption, ad and email should pass this test.

Key messages

The handful of things your marketing says over and over.

Words we use

Words we never use

Reading list

Books shaping how you run the business.